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“This is a football.” – Customer Retention

By Allegra - Atlanta

“This is a football.” – Customer Retention

Allegra Network Chairman Carl Gerhardt quotes the legendary Vince Lombardi when discussing the critical concept of customer retention. Carl’s article ''Don’t Lose Customers’ is the Best Marketing Plan Ever appear regularly on Allegra Print • Design • Mail CEO Carl Gerhardt. For the first couple of years I was in business, the…